NRB x Affiliates
In the early years, I really leaned into organic marketing. I'm talking one influencer campaign (I'm talking about you Geena who was @fitonthefarm now @cityraisedfarmsaved) and organic reach by sharing my heart.
Through the years, I have never paid Instagram or Facebook to promote a post. I have always trusted the right people would find the brand. And to say that has certainly happened, is an understatement. I feel so fortunate to have started when I did and am so thankful for all of you who have shared about NRB with your friends and family. Because of YOU I truly get to live out my dream and connect with so many of you.
Also, as the years have gone on, I have sold boots to some incredible women who also have build communities of like-minded women through organic posting and sharing bits and pieces of their lives. A few of them reached out to be an advocate or affiliate for the brand, to be honest I was honored.
It is no secret that I always hope that in all that I do that I can be in alignment with my values and continue to stay "on brand" and on mission. I am very careful and mindful when making business decisions that those decisions align with my personal values. It has never been my intention to build a massive brand that appeals to everyone, but rather build a personal, intentional brand for those who appreciate such things.
I'll never carry allllll of the boots or have pages upon pages of inventory like larger western retailers, but I can promise you that each boot was picked out with a specific look or woman in mind. I want to wear and carry boots that can help you feel your best in all of life's adventures. I firmly believe that good boots can take you good places.
These affiliates have been chosen with intention because not only do they align with the NRB brand, but I feel that you will be inspired by their desire to: build community, sprinkle in fashion, uplift the rural lifestyle, share beyond the highlight reel, and walk confidently in their God given purpose.
I am honored to work with each and every one of them, and without further ado I want to link to each of their curated collections that are updated as new boots launch. || KYLIE EPPERSON || JENA OCHSNER || GEENA MARCUZZO || SCHYLER BRUSH || KATEY JOHNSON || ANASTASIA UNICO || KELLY GREGORY